About Us

The Florida Home Furnishings Representatives Association (FHFRA) was established in 1945 by a few sales representatives, led by Mac Goodis, who were interested in building strong relationships with retailers and other representatives as they traveled the state of Florida.  

The Association has grown and evolved over the last 65 years to become a valuable resource for hundreds of representatives around the state, providing a connecting point for communication, collaboration and education. 

FHFRA is a meaningful and powerful group of sales professionals that are much stronger than the individual parts. We constantly strive to find new and innovative ways to help you and your business thrive.  Please join us as we move forward facing the challenges of today’s economy with creativity and excitement. Together we will continue to help each other grow in success.