A Bridge to RetailersBeing a member of FHFRA helps you to engage in consultative selling, assists in the development of order strategy, creates stable relationships with customers, promotes company virtues, vision and brand, provides an authentic “face” to manufacturer through marketing and promotional events.
A Bridge to ManufacturersBeing a member of FHFRA bridges any communication gaps, provides perspective on market conditions and trends, takes a solutions-based approach to business while creating stable relationships with retailers to aide in the understanding of corporate cultures.
A Bridge to the CommunityBeing a member of FHFRA provides a better perspective on market conditions and trends, promotes involvement in the community, promotes virtues of manufacturer and retailer, provides a long term commitment to the territory and through marketing and promotional events.
The Florida Home Furnishings Representatives Association (FHFRA) was established in 1945 by a few sales representatives, led by Mac Goodis, who were interested in building strong relationships with retailers and other representatives as they traveled the state of Florida.
FHFRA has grown and evolved over the last 65 years to become a valuable resource for hundreds of representatives around the state, providing a connecting point for communication, collaboration and education. FHFRA is a powerful group of sales professionals that are much stronger than the individual parts. We constantly strive to find new and innovative ways to help you and your business thrive.
Please consider joining us as we move forward facing the challenges of today’s economy with creativity and excitement. Together we will continue to help each other grow in success.